Case Studies
For over 15 years, the products I've designed have reached tens of millions of people and have been instrumental in generating over $150 million in revenue.
Establishing a UK fintech startup's credibility.
When a UK-based fintech startup approached me with the goal of reinventing themselves, I knew I had an exciting challenge on my hands. Collaborating closely with both the Founder and CTO, I crafted a product that not only addressed their core issues but also looked stunning—essential to standing out in a crowded market and establishing credibility as a young company.
- I significantly reduced the number of sign-up and onboarding steps, increasing conversion rates.
- By redesigning the app's UI, I ensured it perfectly complemented their new branding.
- I enhanced user engagement and retention by increasing the app's interactivity and overall "stickiness.”
- "We couldn't be happier with Tim's design. He transformed our product from "ok" to "amazing". Plus, he was great to work with!" - Jen L., Co-founder
Growing revenue and increasing customer LTV.
When a global gift card management platform decided to revamp their entire frontend using a modern tech stack, they seized the perfect opportunity to refresh and rethink their product's UX and UI. Over the next four months, I dove into this project to provide just that.
- I redesigned the platform’s UI, making it look industry-leading and visually stunning.
- By reimagining the platform's UX, I crafted a more intuitive and user-friendly self-serve experience.
- I ensured a cohesive brand experience across their marketing website, desktop platform, and native mobile app, unifying their presence across all channels.
- "Tim's design took our product to the next level. We're very happy with what he's designed." - Michael E., Founder
Reducing churn rate with a design audit.
When the team at an international fitness app for serious athletes felt too close to their product to spot all the gaps and friction points, they reached out to me. They needed one of my thorough audits to uncover hidden issues and opportunities. What I discovered was eye-opening.
- I meticulously audited each of the 80 screens from the perspective of various customer types.
- In the process, I uncovered over 100 issues and areas for growth.
- Some of those issues were app-breaking bugs that had gone unnoticed, which the client swiftly addressed thanks to my findings.
- "Tim's audit was extremely thorough and helped us discover tons of opportunities and critical issues." - Matt W., Co-founder
Increasing revenue and gaining market share.
When Ventiv, a global software company supporting insurance agents, approached me, they wanted to make their product line cohesive and simplified. Over the next 14 months, I embarked on a transformative journey that achieved remarkable results:
- I significantly improved the user experience, making it more self-serve and intuitive.
- By redesigning the app's UI, the sales team was proud of the new design and new sales closed more frequently.
- I streamlined the process, reducing the number of steps needed to access key features.
- Enhancing accessibility and design standards was also a priority, making the platform more inclusive and efficient.
- "He added a lot of value and met our timelines. He has a wonderful relaxed style, and is a pleasure to work with.” - Steven T., CPO
Rescueing a startup to get them to marketing faster.
When a stealth startup in the real estate space found themselves behind schedule and grappling with disorganized designs and a messy Figma file, they called me in to bring order to the chaos. Here's how I helped them get back on track and enhance their design process:
- I established a Design System that boosted design velocity and ensured consistency across their products.
- My quick delivery helped us achieve a healthier design pace, aligning timelines with engineering needs.
- By implementing standards, I empowered their internal design team to work faster and more efficiently.
- Project under NDA. Contact me to discuss further.
Launching a mental health startup from zero to one.
When an emerging stealth startup in the mental health space realized they needed a cutting-edge design to compete with industry leaders and attract the right investors, they turned to me. Over the next six months, I collaborated closely with their CPO, CTO, and engineers to create a product that could rival the top apps in the field.
- I crafted a cohesive brand identity that spanned mobile, marketing, social media, and the product itself.
- I established a comprehensive Design System, which increased both design and engineering velocity.
- The product I designed was modern and intuitive, catering to clinicians, their clients, and clinic managers alike.
- I also played a role in shaping the product strategy and pricing model to optimize revenue potential.
- "Tim delivers high-quality designs while keeping business goals at the forefront. Plus he’s a great person to work with." - Jon E., CTO
Establishing a company as the new industry leader.
When an all-in-one safety management product for the construction industry embarked on a rebuild of their platform, they took the opportunity to rethink and refresh the UI and UX but realized they needed an outsider with fresh perspectives and the design know-how to make it happen. That’s where I came in.
- I transformed their old, cluttered UI into a modern experience that perfectly complemented their refreshed brand identity.
- By establishing a comprehensive Design System, I boosted both design and engineering velocity.
- My fresh ideas and new perspectives drastically reshaped the UX, making it more intuitive, easier to onboard, and more self-serve, which significantly reduced support center costs.
- "Tim was great to work with and did a stellar job redesigning our platform." - Jason R., CPO
Designing a fitness ecosystem for Olympic athletes.
When a top-tier training facility for Olympic athletes set out to build a web and mobile-based platform to move away from pen-and-paper documentation and spreadsheet analytics, they saw the perfect opportunity to bring me on board. My goal was to create an experience finely tuned to an Olympic athlete’s training regimen while delivering robust, real-time analytics for trainers.
- I implemented a design across 200+ screens that perfectly complemented their new brand identity, bringing it to life for the first time.
- By establishing a comprehensive Design System, I boosted both design and engineering velocity.
- The athletes quickly embraced and raved about the mobile app experience for its tailored and intuitive design.
- Trainers loved the real-time, intuitive reporting, which elevated their training insights and advice to athletes.
- “If you’re building a product, you must work with Tim. We’re having him design all our products.” - Mike G., CPO
Increasing self-service through a more intuitive design.
When Groundswell, a platform aimed at helping HR teams foster a culture of employee giving and boost engagement, needed to design their platform, they found their design team overwhelmed with other projects. That's when they brought me in to take the lead on their web-based experience.
- I conducted interviews with potential users to ensure that the features and overall experience aligned with their actual goals and day-to-day workflow.
- Building on their existing brand standards, I curated a selection of fonts, illustrations, and a color palette that harmonized with their core brand identity. This strategic approach resulted in a cohesive brand experience across marketing materials, the app, and the product itself.
- I dedicated significant effort to designing over 100 wireframes, demonstrating my commitment to creating a product where every touchpoint is a frictionless experience.
- “Without a doubt, we would not have been able to launch on time or to the quality we wanted without Tim. I wouldn't hesitate to work with him again.” - Tammy H., CPO
Increasing retention and growing revenue with a holistic redesign.
Empowering professional real estate photographers to efficiently manage their clients and boost their average order value was central to the redesign of this product. While diving deep into analytics, heat maps, and session recordings, I collaborated closely with the CPO, Founder, engineering, and internal design team to craft an experience that reinforced their status as an industry leader.
- I utilized analytics, heat maps, session recordings, and customer feedback to optimize the user experience, eliminating dozens of previously undetected friction points.
- I established design standards based on a robust Material-based Design System, enabling the entire team to work, design, and develop more effectively.
- My efforts ensured a cohesive brand experience across sign-up, the native mobile app, and the desktop web platform.
- I also trained the internal design team on Figma, instilling best practices to enhance their design capabilities.
- Project under NDA. Contact me for private review.
Increasing sales through a more modern UI design.
When a well-established leader in the fire coverage industry realized they needed a UX and UI overhaul to stay competitive against newer, more modern rivals, they brought me on board. Over the next 12 months, I collaborated closely with their CTO and engineering team to craft a design that was both modern and intuitive.
- I redesigned the app's UI to perfectly complement the new branding I developed.
- By enhancing interactivity, I increased the platform's stickiness, keeping users engaged.
- I made the platform more self-serve by creating a more intuitive user experience.
- Simplifying the onboarding process was key, boosting conversion rates significantly.
- "Tim's design skills are incredible and he brought a ton of great perspective and thinking toward making our product an industry leader. - Harold J., CTO
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